Elle Canada

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Elle Canada

The Art of Not Doing Too Much

I ♥ PRINT • Editor-in-chief JOANNA FOX wants to take a moment to celebrate publications, indie booksellers, authors and all the people and businesses who champion the written word in Canada. Let’s keep on supporting our local industry—there is strength in numbers.

May • What’s on the ELLE editors’ radar right now.

EASY BREEZY BLOUSES • Meet the new season’s dreamiest offerings.

NOĒMIAH • Quebec-based designer NOĒMIE VAILLANCOURT on the poetry of fashion.

MINDFUL MARKET EDITS • Make more thoughtful shopping choices by hunting down trendy pieces at vintage and consignment stores, shopping local brands that use deadstock or recycled fabrics and opting for brands that put sustainability and community first.

WILLY’S world • Since launching his eponymous label in 2015, Mexican-American fashion designer WILLY CHAVARRIA has left an indelible mark with politically conscious collections, a deeply inclusive approach and a craft that pays tribute to his roots.

10 QUESTIONS WITH Sasha Exeter • Meet @sashaexeter, a fortysomething Toronto-based content creator, host, speaker, creative director, mother and all-around badass beauty.

Let’s Get Loud • If “quiet luxury” is not for you, fear not—the spring/summer 2025 runways prove that maximalism is back in its main-character era. Early adopter SUSIE LAU explores.

Kesha Frees Herself • With a new album, her own record label and a 10-year plan to upend the music industry, the liberated pop star says that anyone with deep, dark secrets had better run.

Welcome to the BRENDAISSANCE • Decades into her career, BRENDA SONG is ready to jump into the unknown.

Durga Chew-Bose • This acclaimed Canadian writer is now your new favourite filmmaker.

In Search of GREATNESS • Filmmaker TANYA LAPOINTE is entering her third—and most brilliant—act.

Forging His Path • How a love of fashion turned into a career at Vogue for writer CHRISTIAN ALLAIRE.

Power Moves • AN VERHULST-SANTOS is the first-ever female CEO of L’Oréal Canada. Here, she looks back on her trail-blazing path and underscores the importance of having women at the table.

The New GLOW-UP • Welcome to the “undetectable era” of cosmetic procedures. Gone is the overpulled, overplumped look. Now it’s all about subtle tweaks that make people say “Wow, she looks amazing!” instead of “Whoa, she’s sure had a lot of work done.” Discover the modern way to hit refresh on your face.

Fuzzy Feelings • Blurring makeup is having a moment. It’s out with sharp lines and in with soft washes of colour.

It’s Lit • RMS Beauty’s Luminizer stood out from the get-go with its natural ingredients and unrivalled ability to make skin look dewy and gorgeous. It’s been earning glowing reviews ever since.

Free Fall • Female hair loss remains a taboo topic for many even though research shows that more and more women are grappling with the issue. Its consequences can be devastating, impacting one’s selfesteem, relationships and overall quality of life. While the causes are manifold, luckily, so are solutions that can curb its ravages. Here’s what to know.

THE SKIN WIN • Get acquainted with Vichy Laboratoires’ greatest launch in a decade. (Yes, it’s that good!)

THE MOTHER Load • Postpartum retreats are vowing to give moms the care they need following childbirth. Unfortunately, very few can afford them.

Magic Touch • SHAY MITCHELL talks go-to beauty products, Canadian pride and the power of manifestation.

SPRING Awakening • We did it, guys: We survived another winter in Canada! Brighter days are now upon...