Frame

Frame is a bi-monthly magazine dedicated to the design of interiors and products. It offers a stunning, global selection of shops, hospitality venues, workplaces, exhibitions and residences on more than 224 pages. Well-written articles accompanied by a wealth of high-quality photographs, sketches and drawings make the magazine an indispensable source of inspiration for designers as well as for all those involved in other creative disciplines.

Frame

a case for play

Market • A cabinet with a bulbous belly. A wobbly leaning lamp. An entire series of kid-sized furniture. Puffy portable doughnuts. Objects that invite experimentation and customization. We share the playful products defining the market today.

Mccloy + Muchemwa • Reimagining the public realm as a place for exploration, joy and connection, McCloy + Muchemwa introduce elements of unexpected play into the city, inviting people to interact with one another and their surroundings in new ways.

ÞYKJÓ • By dreaming up their experiential designs collectively – with artists, scientists, scholars and children – Icelandic alliance Þykjó is on a mission to craft free-play opportunities for everyone, everywhere.

studio 27 • Studiø 27, a Brussels-based creative collective, reshapes the boundaries of gastronomy – and the surroundings in which food is served – by blending design, sensory play and artistry to create memorable and multidimensional experiences.

Mestiz • For Mestiz, playfulness is neither frivolous nor functionless – it’s necessary. Through a celebration of collaboration, colour and Mexican heritage, the studio invites us to embrace the unexpected – one whimsical design at a time.

‘New perspectives naturally lead to play’ • Yohei Terui and Hiromu Yuyama – founders of Japanese studio I IN – discuss why physical spaces that encourage spontaneity, discovery and deeper emotional engagement are more important than ever.

game changers • From furniture with bold, exaggerated elements to fantastical fashion that pushes structural, functional and movement boundaries, the projects in this Look Book pay tribute to joy and unexpected wonder, evoking childhood memories and blending humour with surrealism. They celebrate colour as a dynamic, structural force, redefining its role in shaping and energizing public spaces and products. By emphasizing nostalgia, optimism and self-expression, these projects reawaken the uplifting power of design.

‘we’ve been suffering from a building “bland emic” for over 100 years’

will gen z’s rejection of alcohol give rise to a new wave of sober social spaces? • As younger guests lean towards sober or low-alcohol hospitality experiences, designers will need to create social spaces minus the presence of what has long been the de facto social lubricant.

how playful design is reshaping residences • No longer relegated to recreation rooms or confined to the toy corner, play is becoming part of the very fabric of our domestic lives.

could fun be the foundation for resilient retail? • More than a form of entertainment, play is emerging as a transformative strategy in retail, reshaping customer experiences in powerful ways.

push play • Public spaces should spark creativity and inspiration and enhance our quality of life. That’s the vision of 100Architects, brought to life through colourful urban playscapes.

OUT

NOW

take aways